Once upon a time, self-directed IRAs were an unknown niche of the investment market— accounts that only the rich were utilizing to build wealth. Nowadays, though they aren’t the standard retirement option, they’re way more popular— your financial advisor may have even heard of them! Because alternative assets are going mainstream (and unlike traditional retirement accounts, these investments are allowed in a self-directed IRA), the popularity of self-directed IRAs continues to grow. For good reason. The freedom to diversify retirement savings gives investors more chances to build wealth faster while protecting their savings from the volatile stock market.