Walnut Creek, CA | January 2026 IRA Resources, Inc. (IRAR) is celebrating its 30th anniversary this month, marking three decades of serving investors through self-directed retirement accounts. Founded in 1996, the company began by working directly with clients to help them understand how retirement funds could be used strategically to build long-term wealth.
Over the past 30 years, IRAR has delivered on this commitment. The company has helped investors use self-directed IRAs to invest in real estate and other alternative assets, providing the structure, education, and service required to navigate a complex and highly regulated space. A defining moment came in 2017, when IRAR made a renewed commitment to expansion, education, and service excellence, marked by the opening of a second office and the subsequent establishment of its own trust company as a retirement account custodian. Since then, assets under administration have grown by 26.6% year over year (212.98% total growth), reinforcing IRAR’s position at the forefront of the self-directed IRA industry.
IRAR’s brand strength has been built through consistency, trust, and leadership. The firm is widely recognized for its deep expertise in real estate IRAs, its personalized white-glove service model, and its unwavering commitment to compliance and clarity. For investors and professionals alike, IRAR has become a trusted partner in an industry where experience and precision matter.
Education has always been central to IRAR’s success. For three decades, the company has invested in educating real estate agents, financial professionals, and their clients, well before education became a marketing trend across all industries. Through national partnerships and ongoing training programs, IRAR equips professionals with the knowledge and tools needed to better serve their clients and grow their businesses, while helping investors understand how to responsibly use retirement funds to diversify their retirement savings.
“From the beginning, our growth has been driven by passion, principles, and a belief that education creates better outcomes for everyone involved,” said Liane Bathey, Founder and CEO of IRA Resources, Inc. “In an industry that demands precision and trust, we chose to grow organically, stay disciplined, and focus on doing things the right way. Thirty years later, that commitment continues to guide how we serve our clients and prepare for what comes next.”
As self-directed retirement accounts become increasingly relevant in today’s evolving real estate and retirement landscape, IRAR is focused on the future. The company is expanding its operations and technology to make it easier and faster for clients to manage their accounts, while continuing to support professionals and investors with education, expertise, and responsive service.
About IRA Resources, Inc.
Founded in 1996, IRA Resources, Inc. is a leading self-directed IRA custodian specializing in real estate and alternative asset investments. Through IRAR Trust Company, the firm provides custody and administrative services for self-directed retirement accounts, serving investors and real estate professionals nationwide.
###
Comments (0)